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Karen Correia da Silva is an award-winning social scientist & media artist working across creative industries leadership and studio arts 


Specialising in global semiotics, cultural studies, and subcultures, her thinking has been featured in Vogue, Dazed, i-D, Creative Review, Forbes, BBC, and more.

Formerly an international lecturer and ESRC Fellow, she has been in research and strategy leadership at various creative and cultural intelligence agencies including Flamingo (Omnicom), The Digital Fairy, and Iris Worldwide (Cheil Group).

She is currently Head of Creative Intelligence at Nuevo (HH Global), and Founder of Studio Doctrine in London, UK. Her clients have included Nike, Adidas, Lululemon, LVMH, Campari Group, Apple, Samsung, Google, Meta, and many more.

Her work in creative research & strategy runs parallel to her ongoing studio arts practice. Her media works and artist books have been funded by juried bodies such as the Canada Council for the Arts; exhibited in Toronto, New York, Vancouver, and Vienna; and collected in Rare Books and Special Collections at various universities, including Harvard, Princeton, and UofT.

Karen is a Portuguese-Canadian from Toronto and lives in the UK. She rides a motorcycle and is usually raving or hiking at any given moment.