hi!
◕ ◡ ◕
I’m an award-winning new media scholar and senior strategy director, leading culture research & creative strategy innovation from London, UK.
I’ve worked in culture research and strategy teams for 15 years, with a particular focus on innovation, technology, futures, subcultures + cultural & creative strategy. I’ve had a dual career as both an academic/lecturer, as well as a cultural and creative strategist, so my work brings these two worlds together.
I’ve worked in culture research and strategy teams for 15 years, with a particular focus on innovation, technology, futures, subcultures + cultural & creative strategy. I’ve had a dual career as both an academic/lecturer, as well as a cultural and creative strategist, so my work brings these two worlds together.
Formerly in leadership at Canvas8, Flamingo, The Sound, On Road and the Digital Fairy, and Iris Worldwide, I’m currently working independently at-large from various locations around the world.
I’ve worked with strategy, brand, and creative teams at:
Apple / Instagram / TikTok / Google / LVMH / Coty / Depop / Chanel / Kering / Spotify / Meta Fintech / Sony Music Entertainment / Facebook / WhatsApp / Electronic Arts / Tinder / Lyft / Uber / Adidas / Nike / Mondelez / PepsiCo / Diageo / Campari Group / Pernod Ricard / Pizza Hut / Chelsea FC Foundation + more
I’ve worked with strategy, brand, and creative teams at:
Apple / Instagram / TikTok / Google / LVMH / Coty / Depop / Chanel / Kering / Spotify / Meta Fintech / Sony Music Entertainment / Facebook / WhatsApp / Electronic Arts / Tinder / Lyft / Uber / Adidas / Nike / Mondelez / PepsiCo / Diageo / Campari Group / Pernod Ricard / Pizza Hut / Chelsea FC Foundation + more
In my parallel career as an artist-academic...
I’ve held juried research fellowships, participated in think-tanks, written interdisciplinary curricula, lectured on media narratives and semiotics, and continue to peer review for academic journals. Feel free to contact me to learn more about my mixed-methods research background, or to view my CV/Portfolio. :)
I’ve held juried research fellowships, participated in think-tanks, written interdisciplinary curricula, lectured on media narratives and semiotics, and continue to peer review for academic journals. Feel free to contact me to learn more about my mixed-methods research background, or to view my CV/Portfolio. :)
Selected Press:
Creative Review/ “Why Brands are Embracing the Language of Gen Z“
Forbes / “Digital Behaviours Have Been Irrevocably Changed, Making Meme Culture More Important Than Ever“
Vogue / “Here’s Why You’ve Become So Obsessed With Astrology“
Dazed / “From Chernobyl to Grenfell Tower: unpacking the rise of the tragedy selfie”